The Evolution of Empress Brands

The Empress Brand journey began with a simple yet powerful vision: to provide unparalleled quality and value to our customers. As we have grown, so has our understanding of the needs of those customers. Our brand evolution is not just a change in look; it is a reflection of our dedication to stay ahead of the curve and deliver more value than ever before. Today we are proud to introduce a new chapter to our story – the evolution of our Empress, Empress Earth and Empress Elite brands.

What Sets Us Apart

Consistency

While the outside of the box may change the product inside the box remains consistent with the high quality paper and foodservice goods customers have come to expect from Empress Brands. Empress products meet the highest standards of quality every time and are dedicated to continuing a legacy of performance.

Versatility

Empress brands carry a variety of product offerings with a versatile range of uses that meet customers’ specific needs with better, best, and sustainable options. In addition, Empress offers custom print opportunities to provide endless flexibility and continues to expand each brand to provide the best selection of foodservice, paper and sustainable products to our customers.

Extraordinary Value

Empress brands are committed to meet and exceed customers’ needs. High quality, cost effective solutions are at the center of everything that Empress provides.

Brand Evolution

In the coming weeks and months, you will see refreshed branding for Empress, Empress Elite, and Empress Earth. While there will be no changes to the product, you will see refreshed logos, graphics, and packaging, including:

Simplified Case Layout

A simplified case layout which will provide essential information needed to quickly identify, ship, or use any Empress Brand.

Unique Brand Colors

Standardized print color unique to each Empress Brand

Kraft Packaging Advantage

Wherever possible, kraft (brown) corrugated will be used for outer cases. Because they do not show dirt and dust the way that white boxes do, Kraft boxes maintain a more presentable appearance as products are stored and move through all stages of distribution.

Brand Evolution Progress

Keep Checking Here for exciting Empress Brand Refresh Updates

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